For any organization, a website is like an existence in cyber world. For a business, it is considered as a basic digital presence, a must to have. Let us see why a website development is so important for your business.
A website gives you a stable presence in cyber world. It indicates a solid, credible business entity. A proper website development or mobile application development will give the basic important information about your business locations, your achievements, your products or services and your team. It instantly creates trust in the mind of a reader about your business.
Your website and mobile application are your 24X7 shop. It’s always open. In the global village, your website is your sales office. When you are resting after a day’s hard work, someone on the other side of the globe may ‘find’ you. Or when you are chilling in a remote forest on extended weekend or travelling with your mobile phone shut off, ‘yours faithful’ website is always there for the customers.
People from any corner of the world can access the information about your business with the help of website and mobile application. The cyberspace is overflowing with success stories that defeat the time and distance – websites those have connected patients in Bangalore to doctors in Delhi, Madhubani artist with a Russian buyer, or a Turkish dealer with Indian automobile company. With mobile application, they don’t need to be near a computer. Your prospective customer may be travelling, sitting in a coffee shop, is in an elevator – your website is always there to offer information and to receive a message.
Imagine your client company is looking for website development in Pune or a best web designer that you make, and you have no idea about it. If client finds a neat, informative, credible website, it becomes so easy for him to recommend your business for his requirement. A B2B buyer needs to satisfy herself with the basic information and a basic comfort about the credibility of a supplier. Your website development should be done by experienced web designers so that he can understand the need of client and depict the range of products, your business history, leadership, customer testimonials, awards and recognition, quality certification. When the prospects visit your webpages, your basic credibility is already established. His basic questions are already answered. Your website has served you here as a great reference tool.
What’s more, even the people you meet at networking events, who visit your stall in trade exhibition visit your website as the first check. Your quality claims, delivery promises, advertisements are substantiated in the webpages giving detailed information about your company.
Now you will also agree that a poorly made, ‘chalta hai’ types websites give exactly that impression - ‘chalta hai’! Badly drafted, design-starving, haphazard website will be mirroring your attitude about your unknown customers. A website is as important as your physical shop and office. It reflects the character and culture of your organization. As it creates a first and lasting impression, you should take good care in creating and maintaining this global office of your growing organization.
This is only about the existence of a website. How would it give returns? How does it attract new customers? How does it give an edge over your competitors? We will be back with all the interesting information. Stay tuned!
Softflame is agile development methodology following with innovative solutions and services with latest and trending technologies. Web design and development, tailor made applications, ERPs, CRMs, CMS, LMS, e-commerce solutions, business-to-business applications, business-to-client applications, managed hosting are few that we offer.